As a professional, it is essential to understand the significance of the TOCO (Table of Contents) when it comes to optimizing your content for search engines. The TOCO is a tool that helps search engines understand the structure and organization of your content, making it easier for them to index and categorize your pages.
One important aspect of the TOCO is the use of numbers to indicate the hierarchy of headings and subheadings. The number 1 signifies the main heading or title of the document, while subsequent numbers (2, 3, 4, and so on) indicate subheadings and sub-subheadings.
But what about the number on the TOCO that comes before a contraction, such as “don`t” or “can`t”? This number can be misleading and confusing for copy editors who are unfamiliar with SEO best practices.
The number before a contraction on the TOCO does not indicate the hierarchy of headings or subheadings. Instead, it indicates the number of times that particular contraction appears on the page. This is important information for search engines, as it helps them understand the context and relevance of the page`s content.
For example, if the TOCO shows “4. Don`t” and “5. Can`t,” this means that the page contains four instances of the word “don`t” and five instances of the word “can`t.” This information is crucial to search engines when they are trying to match a user`s search query with relevant content.
As a copy editor, it is important to pay attention to the number on the TOCO before contractions, as it can impact the visibility and ranking of your content in search engine results pages (SERPs). By ensuring that your content is properly structured and optimized for SEO, you can increase your chances of attracting more traffic and engagement to your website or blog.